Rainbow Brite has delighted generations of children with her exciting and imaginative adventures. Among adults who grew up with the original cartoons and dolls, Rainbow Brite has a significant following as a nostalgic property…but her unique brand of sweetly futuristic fantasy – and her sincere message of courage, kindness and hope – make her a true 21st century hero.

When Hallmark first introduced the Rainbow Brite brand about 25 years ago, girls all over the world fell in love with this colorful character. Rainbow Brite was launched with a consumer products program that included toys, books, comic books, cereal, party goods and even a traveling stage show. Girls enjoyed Rainbow Brite as a TV series, in addition to three TV specials and a feature film.